Summary: With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Are you new to marketing, and need to get quickly up and running so that you can promote your business? If so then this is the book for you. The book first explains to you marketing fundamentals and roots of marketing so that you can have a solid foundation and introduction for understanding everything else that will come later in the book. The book then explains how to find an ideal customer, and how to use data and analytics to.
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing.
The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers.
The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing.
Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation.
The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in. For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy.
Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the. The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors.
Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations.
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Students learn how to create customer value, target the correct market, and build customer relationships. Review of Marketing Research.
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