The app download rate is pretty high, at media A clear winner in the dicey game of app store page conversion, Music category features a whopping compared to others median value of These are apps that offer music and video streaming, radio, metronomes, and more.
Obviously, the data comes with extremes. The highest conversion rate we tracked for games was Why such a big difference?
The major factor in determining the rate is the source of traffic. Why should we care so much about optimizing conversion? Conversion is the number one element in media buying. The app store page provides a playground for mobile marketers to experiment with several elements of the page:. Some of the key metrics besides conversion rate you want to look at are the screenshot view rate and the average view duration. The maximum results our clients were able to get with a change in the description was Sometimes changes as simple as the first 3 words and a stronger call-to-action can make all the difference.
Interestingly, in many cases, app store pages were better off without video preview than with one. As we said, the metric of conversion rate is not based just on the number of downloads. There are two possibilities. It can be composed of the number of downloads, the percent of users that still are using your app and the retention of clients. Or, in general, the rate of conversion is based on the number of views of the app page and the number of downloads.
The explanation for the two ways to calculate the rate is because it depends on the business of your app. Anyway, independent of how you choose to calculate conversion rates the vital aspect is calculation. Use this metric to know how your business is going, and the results can be one of the sources to analyze if you need to adopt new strategies. Some strategies can be adapted to help your app achieve a reasonable conversion rate. Define conversions in whatever way makes sense for your app monetization strategy.
And remember, conversion rates can always increase, and the work is never done. Improving them you should always be working on! Engaged users convert at higher rates and provide you with more overall lifetime value. This means your conversion rates are highly dependent on improving the in-app experience for users.
Using your analytics to provide engagement and conversion data and tracking your progress against clearly-defined conversion goals informs almost everything in your app development cycle:. Mobile is just one channel, so think of it in the context of your business plan.
On the other hand, we saw the lowest average conversion rate in the Games Board category, with an average CVR of 5. The average conversion rate on the US App Store was However, this metric varied widely between different categories.
Source: www. The install rate can vary between categories. From search or browse results, apps in the Shopping category converted store visitors at the highest rate of What were the average conversion rates and install rates on the App Store and Google Play in ?
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